Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts.  In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton's headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit:

www.burton.com

Hero

The Hero™ will change you forever. It will make you do things, bad things…nasty tricks that you thought were impossible. Its secret is a three stage rocker design that adds buttery Scoop tips and the vice-like grip of Pressure Distribution Edges to an already ridiculously forgiving and nimble package. Slash pow, smoke the pipe, lock into rails, and uncork tricks that you never considered trying—this board is like a bike pump for your balls.

Custom

Shredded daily by Mads and Mason on any terrain imaginable, there’s a reason the Custom™ is what every company aspires to. Featuring the most proven ingredients, including a snappy wood core and accelerated base, this year’s Custom unveils our NEW Lightning Bolts. Radiating outwards from the Channel, these energy transfer lines send input from brain to edge in the blink of an eye, allowing thoughts to become actions with effortless precision.